When a Failed Launch Used to Break Me… and How I Handle It Now as a Six-Figure Coach

In 2021, two “no’s” on discovery calls sent me into a full emotional meltdown.
Last week? A silent launch didn’t shake me at all.

This is the story of what changed. It’s the story of how I went from being completely derailed by failed launches to becoming someone who can hold herself steady in the void — and keep leading anyway.

If you’re in that early stage of building your business — where every launch feels like a referendum on your worth — this is for you.

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Let’s Talk About the Void

What most people don’t talk about is how triggering entrepreneurship can be. It will bring you face-to-face with yourself. Especially when you’re launching.

Because launching is weird, right? You’re putting yourself out there. You’re selling a service that often feels like a piece of your heart and soul. And when nobody responds?

It feels personal. Like it feels like “nobody likes me”
And if you haven’t built the skill of validating yourself through the void, it’s brutal.

I didn’t have that skill back in my early days of business- and it wrecked me. During a launch I was hot mess express. Now, I’m steady betty.

So trust me when I say, if I can build the skill so can you.

In this post I am taking you deep, behind the scenes of how I handled a failed launch as a struggling entrepreneur vs how I handle it now as a six-figure coach.

I unpack:

→ My first launch that failed miserably and had me questioning everything vs how I' showed up this year when my black friday launch flopped

→ Why launches feel so personal for service providers, and how to separate your results from your worth.

→The checklist I run though during a launch to make adjustments that create sales.

→ The emotional and strategic tools I use now to stay centered, sell through the finish line even when I’m not receiving validation,

→ The 6 practices that will help you stop quitting halfway and actually lead your launch like a CEO

Ready to dive in?